HomeHug — Safer homes. Stronger communities.
A new kind of home insurance — founding list now open

Home insurance that helps stop the claim before it happens.

HomeHug combines home insurance with connected sensors that spot water, fire and security risks early. Act before damage escalates, improve your Safety Score and earn rewards for helping make your home safer. The aim: fewer claims, less damage and less pressure on the cost of your cover.

Join the HomeHug insurance waitlist for launch news, early access and Founding Hug Home opportunities. Pricing, rewards and insurance features are subject to final product launch, eligibility, underwriting and terms.
✓ Home insurance + connected prevention ✓ Water, fire & security risk signals ✓ Rewards for safer behaviour
01
It is home insurance.Your policy sits at the centre of HomeHug — the connected technology is there to help protect the home before a claim.
02
Prevent the claim.Early alerts give you the chance to act on leaks, fire and security risks before a small incident becomes an expensive loss.
03
Help keep cover affordable.Fewer and less severe claims are designed to support smarter, more personalised pricing — while safer behaviour can unlock rewards.
7,000 UK homesReal-world connected-home experience behind the proposition.
3 years of dataLearning how people respond when household risk becomes visible.
45%+ opportunityPrior data indicates meaningful claim-type incidents could be prevented or materially mitigated.
How the insurance works differently

Prevent first. Claim less. Reward safer behaviour.

Traditional insurance mostly steps in after something goes wrong. HomeHug is designed to help you spot risk earlier, take action before damage escalates and build a safer risk profile over time.

SEE
01

Know sooner

Connected sensors can surface water, fire and security risks early — giving you time to act before they become a home insurance claim.

ACT
02

Do your bit

Respond to an alert, resolve a leak, secure an entry point or complete a practical safety action.

IMPROVE
03

Build your score

Your Safety Score makes risk visible and gives you something clear to improve over time.

EARN
04

Share the upside

Safer engagement can unlock HomeHug Rewards and support more personalised insurance pricing as your risk picture improves.

Make safety rewarding

Protect the home. Play your part. See the benefit.

The proposition is deliberately simple: HomeHug insurance helps make risk visible; you take practical action before a loss escalates; safer behaviour builds your score, can unlock rewards and is designed to support smarter pricing over time.

1
Get useful alertsKnow when something needs attention — even when you are away.
2
Complete safety actionsTurn awareness into action before loss escalates.
3
Build HomeHug RewardsPlanned rewards include vouchers, upgrades and local partner perks.
My HomeHugFounding member
Safety Score
84Good — keep building
Rewards£140illustrative value
3safe actions completed
+6score points this month
Waterclear
Securitysecure
Hug your community

Start with one street. Grow by neighbour.

HomeHug’s launch model is local on purpose: seed a concentrated group of households, create visible participation and give people a reason to bring family, friends and neighbours into the community.

Your area gets stronger as more homes join.
Founding members help seed the first HomeHug neighbourhoods.
The HomeHug Group
“Safer homes. Happier families. Stronger communities.”

Join the insurance waitlist before launch, help us identify where demand is strongest and be first to hear when HomeHug cover opens in your area.

Neighbour brings neighbour
Referral-led growth is built into the launch plan.
Founding list

Be there before HomeHug arrives on your street.

Join the database now for launch updates, early access opportunities and news about the first HomeHug communities. Your postcode helps us see where to seed next.